PR MEASUREMENT CONSULTANCY RELEASES Q2 2023 MEDIA PERFORMANCE ANALYSIS REPORT FOR SUBSCRIPTION-BASED STREAMING SERVICES, TELECOMMUNICATIONS BRANDS, AND INSURANCE COMPANIES
Damenews The Nigerian media sector is experiencing rapid growth and facing strong competition as it continues to evolve. P+ Measurement Services, a leading media intelligence consultancy, analyzed the top media performers in the Nigerian subscription-based streaming services, telecommunications, and insurance sectors for the second quarter of 2023.
This analysis aims to provide a comprehensive overview of each industry’s media share, considering the advancements in subscription-based streaming services, the telecommunications sector’s expansion, and the insurance sector’s consistent performance.
The media analysis monitors over 1.3 million online publications in the local and global media space, including blogs, news sites, forums, and digital media, as well as approximately 1,380 print publications (including daily, weekly, and monthly publications), from which various meta-data were harvested.
