Damenews 
• Holds Golden Break Through Auditions, GameChanger Acknowledgement Award to honor deserving individuals
By Oki Samson
A decade of excellence will be marked on Saturday 7th December 2024 by the NMO Management & PR Limited as they celebrate the 10th edition of the Music, Fashion Runway which will hold on Saturday 2nd December at the Naval Dockyard, Victoria Island, Lagos, Trek Africa Newspaper can report. The Music Fashion Runway is a cultural showcase platform blending contemporary Pan African designers, international runway models, cutting edge fashion with live music excellence. It has over the years gained significance as Nigeria’s most influential fashion brand.
This year’s edition will continue the tradition which the organization has built for the Pan African Music and Fashion Runway as a celebration of the rich African cultural heritage. This 10th edition is fittingly themed ‘Reflections and Future Horizons: Leveraging Collaborative Partnerships, Innovation, and Sustainability Practices to enable and protect the future development of creative ecosystem’.
The event will feature the Game Changer Africa Acknowledgement
Award which will honour trailblazers and pioneers for their significant contribution in the creative industry. Some of the past recipients of the GCAA include Omotola Jalade Ekeinde, Best Actress AMVCA, global icon and movie legend (2017); Kunle Afolayan Legendary film director;
Lanre Da Silva, iconic fashion designer and late Wale Aborderin Philanthropist – Former Chairman Punch Newpapers (2018);
Maki OH: Amaka Osakwe, worldwide Brand fashion designer (Michelle Obama, Kerry Washington, Lupita Nyong’o, Beyonce, Lady GaGa) (2019); Guy Murray-Bruce, President, Silverbird Group; Helen Prest Ajayi, Miss Nigeria of 1971, Ade Bakare Couture – celebrating 30 years of fashion and style (2020); Ejiro Amos Tafiri, award winning international designer, Kelechi Amadi Obi, world renown photographer,
Linda Ikeji Billionaire, Blogger, and Brenda Emmanus OBE, veteran international broadcaster (2021) and Stanley Enow, Pride of Cameroon – Unicef Ambassador (2022). Mr. Gabriel Idahosa, Yinka Davies and Malik Afegbua (2023).
Speaking at a press conference covered by Trek Africa Newspaper to unveil the upcoming event, the Founder/CEO of NMO Management & PR Limited Group, Dr. Ngozi Omambala stated that: ‘Business landscapes and world economies continue to struggle in a harsh economic climate. Despite this, Nigerian/African creative sector has managed to remain vibrant and robust. Fashion, music and cultural sectors are thriving. Technology has been a driver in enabling this momentum. Sustainable solutions laying the foundation for positive growth. A new and evolving mindset and approach to business development in the creative sector is emerging. Innovation and energy efficiency will play a central role. MFR will be central in further supporting this transformational shift, heralding positive horizons ahead.’
Omambala continued: ‘As Chairperson Creative and Entertainment Group at Lagos Chamber of Commerce and Industry #LCCI I am filled with pride and joy to represent such a vibrant and dynamic industry, create support structures that serve long term interests empowering creatives with a call to action to empower, protect and upscale.’
#MFR2024 will retain its signature contemporary / cultural showpiece experience as the Pan African 10th annual Music Fashion Runway will be streamed Live via our social media Platforms.
This year’s 2024 hybrid edition (physical and Virtual) will embrace our international online fan base as well as physical guests at the stunning Naval Dockyard location in Lagos – the global hub of creativity.
Ngozi Omambala added: ‘Our priority as always is to produce a first class event of live music excellence, whilst showcasing the most cutting edge Pan African fashion, established designers and international runway models. MFR 2024 model Ambassador: Victoria Eze has risen to walk international runway with her unique ‘Runway Ready’ striking features. Winner #MFR Model of year Award 2022 she featured in popular 2023 #MFR group campaign visual alongside Mayowa Adedugbe, Oyindamola Okufuye and super star runway model Nelson Oghenekewe.’
Also to be on stage is the NMO Management #Golden Break Through (GBT) AUDITION platform which is a youth empowerment and social responsibility talent hunt initiative which supports upcoming creative talent. ‘The GBT #Music Fashion Runway Model Search 2024 as with last year, will select two upcoming models – who will be given a once in a lifetime opportunity- to kick start their modeling careers by walking the #MFR 2024 catwalk’, Omanbala concluded.
