Despite Hardship, Glo Continues To Make Life Easier For Nigerians

By Osho Oluwatosin

Due to the economic hardship that has affected Nigeria as a country, several sectors, including telecommunications, have had to make necessary reforms and adjustments, especially in terms of tariffs, to reflect the reality of the Nigerian economic situation.

Some players in the sector, like Karl Toriola of MTN, had advocated for a 100% increase in tariffs due to the operational costs his company is enduring as a result of the economic hardship. Others also called for a similar increase, and as expected, the Nigerian Communications Commission (NCC) approved a 50% increase in tariffs in February.

Although several Nigerians complained bitterly due to the fact that several essential commodities are already expensive, in all fairness, an increment was necessary because telecommunication companies also pay high costs for commodities like diesel. If Nigerians continue paying the lower tariffs while operational costs keep increasing, some companies may begin to shut down.

However, if there is any telecommunications giant that has considered the feelings of Nigerians regarding the directives from NCC to increase tariffs, it is Globacom, the only indigenous telecommunications company owned by billionaire Mike Adenuga.

While the likes of MTN implemented a 200% increase and later apologized, Globacom, in its magnanimity and unwavering support for Nigerians, introduced some promos to ease the pain of Nigerians, especially the youth population that makes use of data.

One of the most hardship-alleviating initiatives by the company is the Glo eSIM 5GB free data, which was even extended to customers of other networks. According to the company, customers on other networks can easily use Glo eSIM as an additional SIM card and enjoy 5GB free of charge.

The outlet comes with an introductory free 5GB of data when the customer buys a data plan of N1,500 or more.

Customers already on other networks can now join the Glo network with eSIM as an additional SIM. Existing Glo customers can also enjoy this “SIM-less” freedom.

With the eSIM, customers no longer have to worry about space for a physical SIM on their phones. The eSIM is a software-based digital chip built directly into smartphones or wearable devices, thus eliminating the need for a physical SIM card for customers.

“Globacom is welcoming new customers on its network with the introduction of the eSIM. The eSIM, activated in any Gloworld shop or dealer outlet, comes with an introductory free 5GB of data when the customer buys a data plan of N1,500 or more.

“Customers already on other networks can now join the Glo network with eSIM as an additional SIM. Existing Glo customers can also enjoy this ‘SIM-less’ freedom.
“With the eSIM, customers no longer have to worry about space for a physical SIM on their phones. The eSIM is a software-based digital chip built directly into smartphones or wearable devices, thus eliminating the need for a physical SIM card for customers.”

Likewise, Glo recently announced a 15% bonus on every eTop-up for subscribers; this simply means that for every airtime recharge, customers get 15% added to whatever they bought.

In a press statement issued in Lagos, Globacom said, “In line with our commitment to delivering exceptional value to customers, we have introduced this bonus airtime promotion to help our customers get the most out of their mobile experience. Whether the airtime is used for calls, data, or messaging, this extra boost ensures that customers stay connected with their loved ones and colleagues without interruption. It was introduced to give our esteemed customers unprecedented value for money and a delightful calling experience on the Glo network.”

According to Glo, “The validity of the airtime is 7 days and cannot be rolled over; once the bonus airtime is not used within the validity period, it expires, and the customer forfeits the bonus.”

Furthermore, Glo partnered with establishments like Samsung to ensure Nigerians remain connected to the internet with unprecedented free data. Just recently, the telecommunications giant teamed up with Samsung, the world’s leading manufacturer of electronic devices, to bring a new offer to Glo subscribers. This tantalizing deal allows Glo customers to pre-order the highly sought-after Samsung Galaxy S25 smartphone and enjoy unique benefits.

Globacom is also delighting customers who purchase any model from the Galaxy S25 series with 18GB of bonus data for 6 months under smartphone festival data plans, while they can also secure their pre-order at any Gloworld shop with an advance payment of ₦500,000. Pre-ordered phones will be delivered to customers from February 19 onwards.

Meanwhile, Glo has been engaging in several promos back-to-back for the benefit of Nigerians. Through the Glo Festival of Joy promo, more than 50 Nigerians have won vehicles as luxurious as the Toyota Prado and other home appliances for using the Glo network and recharging regularly.

What about the Glo Lucky Number game? At different times, subscribers have been rewarded with cash prizes ranging from N100,000 to N1,000,000.

All of these and more indicate one thing: Glo is the only indigenous company that cares about the feelings of Nigerians, and these promos are major means through which the populace can be eased from the nationwide economic hardship.

Huge kudos to Globacom.

• Osho Oluwatosin is a journalist and publisher of www.trixxng.com